Local Clients

lient Name: Russet

Niche: Men’s Jewelry & Streetwear (Pakistan)
Total Spend: ₨2,732,451
Sales (Conversions): 35,988
CPA (Cost per Acquisition): ₨76
ROAS: 17.35x
Period: June 28, 2021 – May 21, 2025

Challenge:
Entering Pakistan’s competitive fashion market, the brand aimed to establish a strong
online presence and drive sales through digital channels. The challenge was to
differentiate itself in a saturated market and effectively reach its target audience.Russet

Strategy:
• Developed a robust digital marketing strategy focusing on social media advertising
and influencer partnerships to increase brand visibility.
• Optimized the e-commerce platform for user experience, ensuring seamless
navigation and checkout processes.
• Introduced limited-time offers and exclusive product launches to create urgency
and boost sales.
• Implemented data-driven decision-making to continuously refine marketing
campaigns and product offerings based on customer feedback and purchasing
behavior.

Results:
• Achieved 35,988 conversions with a cost-effective CPA of ₨76.
• Generated a total revenue of ₨47,432,100, resulting in a ROAS of 17.35x.
• Established a loyal customer base and a strong online community, leading to
sustained growth and brand recognition in the market.