Local Clients

Client Name: Ivar Clothing

Niche: Men’s Fashion & Smart Casual Clothing (Pakistan)
Total Spend: ₨3.83M
Sales (Conversions): 6,000
CPA (Cost per Acquisition): ₨638
ROAS: 692.49%

Challenge:
Operating in a saturated menswear space, the brand faced challenges in differentiating
against both traditional clothing retailers and fast-fashion eCommerce platforms. With
rising CPCs and seasonal volatility, the key challenge was sustaining high ROAS while
scaling.

Strategy:
• Performance Max for Full-Funnel Reach: Used Google’s Performance Max to
capture demand across Search, Display, YouTube, and Shopping—driving brand
discovery and conversion simultaneously.
• Category-Led Segmentation: Focused ad investment on smart casuals,
unstitched fabrics, and festive wear—high-intent categories with strong margin
potential.
• Creative Personalization: Deployed mobile-first creatives with strong visual
hierarchy and product-first framing, paired with persuasive CTAs targeting style-
and price-conscious shoppers.
• Conversion-Focused Bid Strategies: Implemented tROAS and tCPA bidding
models customized for campaign intent (cold vs. warm traffic), ensuring budget
efficiency at scale.
• Remarketing Playbooks: Re-engaged warm audiences with new arrivals, bundle
deals, and occasion-based styling offers (e.g., Eid, summer wear).
• Data-Driven Scheduling: Optimized campaign delivery during peak browsing hours
and fashion campaign windows using historical insights.

Results:
• ₨26.5M in conversion value generated from just ₨3.83M ad spend
• 6,000 purchases with an optimized CPA of ₨638, suitable for premium casualwear
• ROAS of 692.49%, outpacing industry benchmarks for apparel in Pakistan
• Clear spikes in purchase activity during seasonal sales and promotional drops