Local Clients

Client Name: Mithra and co

Niche: Jewelry
Total Spend: ₨5.46M
Sales (Conversions): 110,000
CPA (Cost per Acquisition): ₨49.63
ROAS: 672.18%

Challenge:
Operating in Pakistan’s competitive mid-tier jewelry market, Mithra and Co aimed to
balance cost-efficiency with volume. Their challenge was to scale efficiently in a price
sensitive segment while competing with trend-led local and imported brands.

Strategy:
• Performance Max as Core Engine: Deployed Google Performance Max as the
central strategy to automate bidding, placements, and creatives, maximizing
presence across Search, YouTube, Display, and Shopping networks.
• SKU-Focused Approach: Prioritized top-selling categories such as rings,
necklaces, and minimalistic accessories with high conversion intent.
• Seasonal Promotion Sync: Synced campaigns with Eid, wedding seasons, and gift
buying moments to amplify urgency and conversion.
• Creative Optimization: Used clean, high-resolution product images with lifestyle
mockups that resonated with aspirational yet budget-conscious consumers.
• Hyper-Local Scheduling: Applied advanced dayparting and geo-targeting using
historical data to allocate more budget to high-conversion hours and top
performing cities (e.g., Lahore, Karachi, Islamabad).
• Conversion-Focused Remarketing: Retargeted users who viewed product pages
or abandoned carts, with upsell offers (buy more, save more) and new arrival alerts.

Results:
• ₨36.7M in total conversion value from ₨5.46M spend
• 110,000+ conversions with a sub-₨50 CPA—ideal for high-frequency jewelry
purchases
• ROAS of 672.18%, exceeding profitability thresholds and funding reinvestment in
scaling
• Cost-per-conversion of just ₨49.63, a standout efficiency level in the fashion
accessories category.