O TWO O Store
Local Clients
Client Name: O TWO O Store
Niche: Affordable Beauty & Cosmetics (Pakistan)
Total Spend: ₨17.9M
Sales (Conversions): 38,900
CPA (Cost per Acquisition): ₨460
ROAS: 527.53%
Challenge:
Operating in Pakistan’s hyper-competitive beauty market, the brand faced challenges
around digital scale, low-cost conversion, and differentiating in a price-sensitive segment
while maintaining perceived quality.
Strategy:
• Ran full-funnel Google Performance Max campaigns focused on hero SKUs
(lipsticks, blush sticks, eyeliner pens).
• Optimized creatives with short-form visuals and high-contrast product shots suited
for mobile-first shoppers.
• Leveraged seasonal promotions and flash sale tactics across Google and
Shopping Ads.
• Used historical conversion data to apply time-based bid adjustments for key
hours/days.
• Focused remarketing efforts on cart abandoners and past purchasers for upsells.