International Clients

Client Name: Ai Content Academy

Niche: AI-Powered Content Creation & Marketing Education
Total Spend: $64,600
Sales (Conversions): 2,010
CPA (Cost per Acquisition): $32.07

Challenge:
AI Content Academy aimed to scale lead generation across English-speaking markets
(USA, Canada, UK) while educating audiences about the value of structured AI copywriting
training. Initial awareness and conversion friction were high due to niche complexity and
competition.

Strategy:
• Built region-specific Search campaigns targeting high-intent keywords like “AI
content course,” “AI writing certification,” and “learn ChatGPT for marketing.”
• Launched Performance Max campaigns with dynamic creative assets tailored for
each region.
• Leveraged free course offerings as lead magnets to build trust and drive
conversions.
• Deployed remarketing sequences to re-engage users who interacted with free
resources but didn’t convert.
• Optimized landing pages with clear value propositions and testimonials to enhance
credibility.

Results:
• Achieved a CPA of $32.07 across all markets.
• Generated 2,010 course signups from a $64,600 ad spend.
• Notable traction in the UK and Canada, with conversion rates exceeding 3.5%.
• Increased brand awareness and established a foothold in competitive markets.