International Clients

Client Name: Caxy

Niche: Custom Software Development & Digital Strategy
Total Spend: $31,100
Sales (Conversions): 183
CPA (Cost per Acquisition): $159

Challenge:
Caxy needed to generate high-quality B2B leads in a competitive SaaS and enterprise
services landscape. The challenge was balancing cost efficiency while targeting a niche C
suite audience in industries requiring custom software and digital transformation.

Strategy:
• Deployed highly focused Search campaigns targeting mid-funnel queries like
“custom software agency,” “enterprise web development,” and “digital
transformation consultants.”
• Implemented geographic and device bid adjustments to prioritize business zones
and desktop traffic.
• Used lead form extensions and gated content (eBooks, case studies) to pre
qualify prospects.
• A/B tested headlines and extensions that emphasized “ROI-driven development”
and UX optimization.
• Applied conversion tracking refinement to focus only on qualified B2B lead
actions (form fills, demo requests).

Results:
• Delivered 183 high-value conversions with a CPA of $159.
• Maintained a healthy 2.21% conversion rate in a high-CAC industry.
• Set foundation for long-term inbound funnel development through high-intent SEM

.