International Clients

Client Name: Henschel Hats

Niche: Fashion Accessories (Hats) – USA
Total Spend: $37,000
Sales (Conversion Value): $587,000
CPA (Cost per Acquisition): $1.25
ROAS: 1,588.13%

Challenge:
Henschel Hats aimed to scale revenue while maintaining a low acquisition cost in a
competitive eCommerce apparel market in the USA. Their previous campaigns struggled
with efficient budget allocation and underperforming ROAS benchmarks.

Strategy:
• Introduced Performance Max campaigns for full-funnel targeting.
• Focused on high-converting product segments (e.g., outdoor hats).
• Used real-time audience signals and seasonality adjustments.
• Optimized creative assets for each network (Shopping, Search, Display, YouTube).
• Implemented time-based bid adjustments using historical hour/day data.

Results:
• Achieved a 15.88x ROAS on total spend.
• Generated $587,000 in conversion value from just $37,000 ad spend.
• Maintained an impressive $1.25 CPA, enabling highly profitable scaling.
• Increased CTR to ~1% across campaigns with relevant targeting and creatives.